MENACE X ADIDAS
ADISTAR CONTROL 5: "HEAT SIGNATURE"
ROLE: GRAPHIC DESIGN
To represent all of the work Steven Mena has put into building his brand, Menace, over the last 13 years, we decided to channel that energy through this shoe design. By utilizing a Thermal Heat mapped gradient representing the heat flowing from your feet onto the exterior fabric of the shoe, following the shape of the panels and most importantly a "foot print" on the insole design. We wanted to implement the Menace design language further by including the Diamond-Steel pattern that they are well-known by.
